Business & projects

I co-founded GVAM in 2012 as product manager, a company building the official mobile guides of relevant cultural sites like the National Archaeological Museum of Madrid. My first concepts on mobile guides date back to 2007. On 2016 I sold my shares to later join Fjord.

Me and my father launched Avilas in 2010. Without any public funding, this crowdsourcing project has digitized +5000 old photos -and growing- of the small medieval city of Ávila from dozens of citizens, collectors and institutions, getting +10 million visits on Flickr.

I also dedicated my life to promote a small cultural space, build an earliest augmented internet prototype, design exhibition stands and create interactive installations, videoart and anatomy drawings.

  • Pajares J.L. & Solano J. (2013). Museums of the Future: The Role of Accessibility and Mobile Technologies. Madrid: GVAM. Retrieved from:
  • Ruiz B., Pajares J.L., Moreno L., Gálvez M.C. & Solano J. (2008) Guías multimedia accesibles: El museo para todos. Madrid: Real Patronato sobre Discapacidad. Retrieved from

Articles and talks
  • Iglesias, A., Moreno, L., Ruíz, B., Pajares J.L. et al (2011). Web educational services for all: the APEINTA Project. In Ferres L. (Chair), W4A’11 Proceedings of the International Cross-Disciplinary Conference on Web Accessibility. New York, NY: ACM. doi: 10.1145/1969289.1969313
  • Ruiz. B., Pajares J.L., Utray F. & Moreno L. (2011) Design for All in Multimedia Guides for Museums. In Lytras, M.D. & Carroll J.M (Eds.), Computers in Human Behaviour: Social and Humanistic Computing for the Knowledge Society, 27(4), 1408–1415. doi:10.1016/j.chb.2010.07.044
  • Ruiz, B., Iglesias, A., Jiménez, J., López, J.F., Pajares, J.L. & Hernández, J. (2011). Uso de dispositivos iPad para lectura de subtítulos en las aulas. Actas del V Congreso de Accesibilidad a los Medios Audiovisuales para Personas con Discapacidad (AMADIS 2010). Retrieved from
  • Pajares, J.L. & Solano J. (2010) El papel de la accesibilidad y los museos en la era móvil (2009). In Martí J. (Ed.), Revista del Comité Español de ICOM 5, Madrid. Retrieved from
  • Pajares JL. (2010). Proyecto APEINTA. Lecture conducted from Colegio Tres Olivos, Madrid.
  • Pajares JL. (2010). Pixels in the Wild. In de Kerckhove D. Lecture conducted from IN3 Internet Interdisciplinary Institut, UOC Univ. Oberta de Catalunya, Barcelona.
  • Pajares JL. (2010). GVAM. Plataforma de contenidos accesibles para museos. In Lavado P. & García J. (Chairs). I Jornadas sobre Educación en Museos y Atención a la Discapacidad. Lecture conducted from Univ. de Murcia.
  • Pajares J.L., Utray, F. & Crespo. A. (2009). The City, an Interface for All. In Prada JM. (Chair) 2º Encuentro Inclusiva-net. Ed. Ayto. Madrid. Retrieved from:
  • Pajares, J.L., Solano J. & Utray, F. (2009) The GVAM mobile platform. Adapted to the new museum and all its visitors (2009). Paper presented at The 2nd Int. Workshop on Information Technology and Tourism and Open Mobile Networks. Donostia-San Sebastian. Retrieved from
  • Pajares J.L. (2009). Las guías GVAM y el paradigma del Diseño para Todos. Paper presented at XIV Jornadas Internacionales de la Federación ACAPPS. Barcelona.
  • Pajares, JL (2009). Introduction to Locative Media. In Pajares JL., Van Dijk, V. (Chairs), My Map is not your Map International Seminar.. Lecture conducted from Arteleku. Donostia – San Sebastián.
  • Pajares JL. (2009). Guía Virtual Accesible para Museos. XIV Jornadas Internacionales de la Federación ACAPPS. Lecture conducted from Federación ACAPPS, Barcelona.
  • Ruiz B., Solano J., Moreno L. & Pajares JL. (2008) Mobile and Accessible ICTs for Museography. In M. D. Lytras, J. M. Carroll, E. Damiani, & R. D. Tennyson (Eds.), Emerging Technologies and Information Systems for the Knowledge Society, LNAI 5288, 531–539. Springer Berlin Heidelberg. doi: 10.1007/978-3-540-87781-3_57.
  • Solano, J., Utray, F., Pajares, J.L., Gálvez de la Cuesta, MC. (2008). Multimedia and Accessible Museum Guides: The GVAM Prototype for the Dress Museum of Madrid. In The International Journal of the Inclusive Museum 1(2), 97-102. Retrieved from
  • Pajares, J.L., Solano, J. & Utray, F. (2008). Towards Accessible Interfaces to the Museum Contents. In García, M.B., Vicente. J., Ruiz, I., Méndez, A. & Romero S. (Eds.), Proceedings of the 4th International Symposium on Image-Video Communications over Fixed and Mobile Networks. Bilbao. doi: 10.13140/2.1.1326.2409
  • Pajares JL. (2008) Inclusion of Accessibility Requirements in the Design of Electronic Guides for Museums. In Karshmer A. (Chair). 11th International Conference of Computers Helping People with Special Needs. Linz, Austria.
  • Pajares J.L. (2008). Introducción al Arte con Biotecnología. Mesa redonda Enseñanzas Audiovisuales en Europa. X Encuentros sobre Arte Electrónico. In Lozano, A. (Chair). Facultad de Bellas Artes, Univ. Salamanca.
  • Pajares J.L. (2005) Culture Shadows. In Fernández, A. & Larrañaga, J. (Eds.) Entre nubes de polvo: poéticas del presente. Excma. Diputación Provincial de Cuenca.